Give your client a clear plan for the campaign, the work you will deliver, and how performance will be measured. Download the free Word template, then use Okou to adapt it to your brief and approved pricing.
A useful agency proposal explains what the team will produce and how the client will judge the work. Deliverable quantities, approval responsibilities, and measurement definitions make a channel strategy actionable.
The template keeps agency fees, media spend, and third-party costs separate. It also distinguishes an objective from a forecast, so a target does not become an unsupported performance guarantee.
Build the scope around the client's objective and available evidence.
Name the audience, business objective, baseline, and reporting period. Mark missing information.
List channels, asset quantities, revision rounds, responsibilities, and separate cost categories.
Define conversions, attribution, access, and the review cadence before presenting the draft.
Use the same document structure with a scope specific to the engagement.
A launch objective, audience, channel mix, creative plan, and approval milestones.
Monthly capacity, recurring deliverables, revision limits, reporting, and commercial terms.
Management fees, media budget, tracking requirements, conversion definitions, and optimization scope.
Platform coverage, asset quantities, publishing responsibilities, and measurement boundaries.
Carry the agreed metrics and reporting period into a source-backed client report.
Fictional campaign brief showing how the template makes responsibilities explicit.
Count the deliverables
List each asset, revision allowance, and client approver instead of promising unlimited campaign support.
Separate the costs
Give agency fees, ad spend, and third-party costs their own rows; leave unapproved values blank.
Define the measurement
Agree on the conversion event and attribution window before setting a numerical target.
Illustrative planning example. No campaign results or financial return are implied.
Keep deliverables, approval responsibilities, and budget assumptions clear for the buyer.
Google Docs
Google Drive
Google SheetsCarry the agreed metrics and reporting period into a source-backed client report.
Yes. The editable DOCX download needs no account. Running the AI drafting task requires sign-in and uses credits.
Yes. Replace the project milestones with monthly deliverables, capacity, revision rounds, client responsibilities, and a review cadence.
Show them separately so the buyer can see the service fee, advertising budget, and any third-party costs. Use only the commercial terms you have approved.
Yes. After reviewing the Word draft, ask the AI proposal generator to create an editable presentation using the same approved scope and figures.
Okou juga punya: generator proposal AI.
Keep deliverables, approval responsibilities, and budget assumptions clear for the buyer.
